[WATCH]: First look at @Kontagent; new real-time "viral loop" tuning service

Albert Lai, co-founder of Kontagent, reveals what his company has been working on for the past two years: a new kind of real-time analytics for social networks. The thing is, his system is aimed at increasing the virality coefficient. What is that? That's the likelihood that your users will tell other users about your service. But this new service enables tuning of viral loops in software. What's that? Methods of getting you to invite other people into the service. This enables a new kind of marketing that we touched on in an earlier interview with Eric Ries. Try something. Test it. Refactor. In real time. The demo starts at about 20 minutes in, if you want to just go to that and see

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