Monday, February 14, 2011
[WATCH]: iPhone runs Boston Marathon - behind the scenes
The Road to the RunKeeper Marathon. We decided to work with a team of college students from Dave Gerzof's social media class at Emerson College to help define our marketing strategy. Three weeks before the Boston Marathon, they had an idea to do a RunKeeper promotion around the race. Aggressive deadline and a whale of an effort to pull off, but we decided not only to do it, but to document it every step of the way. More info at www.runkeeper.com/marathon
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