[WATCH]: The Millennial Generation and the Enterprise

Author, teacher and consultant Pete Markiewicz of Indiespace discusses the implications for business of the newest cohort of workers and consumers, known as the Millennial Generation. These youths, born roughly between 1983 and 2003, are radically different from their Gen X predecessors, with huge implications for marketing, technology, business and culture. Markiewicz is a keynote speaker at the May 2, 2008 conference on Millennials and the Enterprise on the USC campus. The conference is sponsored by USC Marshall's Institute for Communication Technology Management, or CTM. For more information, go to CTM's website at

Read more ...